Category : Governance

Number Three of Five Marketing Ideas for Private Schools

This is the third in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea #3: The best marketing helps parents understand how the school helps them become … READ MORE

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Number Two of Five Marketing Ideas for Private School

This is the second in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea #1 was in the previous post. Idea 2: Marketing is Counter-Productive if there … READ MORE

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Five Marketing Ideas for Private Schools

This is the first in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea 1: Marketing is about transformation, not transaction. Most schools get this backward. Their … READ MORE

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The Most Important Thing in Search

The most important line in the article, The Five Key Capabilities of Effective Leadership, from INSEAD is not about the five capabilities per se. It is the tag line, “Don’t try to find them all in one single hero.” Wise advice for … READ MORE

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When Rankings Are An Illusion

Parents (and many board members) crave a ranking system for independent and (especially) international schools. That there is no standardized and agreed-upon system or clearinghouse for such rankings frustrates parents and convinces many board members that the avoidance of such … READ MORE

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Someone Always Wants the Job

With word that Margaret Spellings is stepping down as president of the University of North Carolina comes a headline from the Chronicle of Higher Education: Margaret Spellings Is Stepping Down at UNC. Will Anyone Want to Replace Her? It is … READ MORE

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