Category : Strategy

Number Three of Five Marketing Ideas for Private Schools

This is the third in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea #3: The best marketing helps parents understand how the school helps them become … READ MORE

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Number Two of Five Marketing Ideas for Private School

This is the second in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea #1 was in the previous post. Idea 2: Marketing is Counter-Productive if there … READ MORE

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Five Marketing Ideas for Private Schools

This is the first in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea 1: Marketing is about transformation, not transaction. Most schools get this backward. Their … READ MORE

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It’s Always the Human Factors!

Fascinating new data analysis (see report here) from CB Insights on the most common causes of start-up failure as revealed through 101 post-mortem investigations.¬†What struck us was how many of the top 12 or so factors are preventable (the totals … READ MORE

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When Rankings Are An Illusion

Parents (and many board members) crave a ranking system for independent and (especially) international schools. That there is no standardized and agreed-upon system or clearinghouse for such rankings frustrates parents and convinces many board members that the avoidance of such … READ MORE

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Someone Always Wants the Job

With word that Margaret Spellings is stepping down as president of the University of North Carolina comes a headline from the Chronicle of Higher Education: Margaret Spellings Is Stepping Down at UNC. Will Anyone Want to Replace Her? It is … READ MORE

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