Strategy & Marketing

We literally helped write the book on strategy making for schools, and are at the forefront of fresh thinking about strategy and planning.  Our applied strategic planning approach is flexible, encompassing processes that are inclusive and large-scale to those that engage only the board and executive team. 

We integrate strategy and marketing by rooting our work in data-driven analyses of local and regional demography, economics trends, and customer satisfaction.  Plus, we leave clients with a unque process for recalibrating strategies and tactics to ensure ongoing relevance and freshness.

•  Strategic Plans

•  Market Analysis

•  Constituent Surveys

•  Demographic Scans

•  Trend of the Week

We cover the field with fully online tools and in-person focus groups, industry-standard metrics for gauging employee engagement and techniques for evaluting purely qualitative data, and more.