Are We At the Podcast Tipping Point?

Item 1: Podcasts can now win Pulitzer Prizes, according to this story in Engadget.

Item 2: Spotify’s 2019 half-billion dollar bet on podcasts is already paying off, according to this item in The Verge.

Item 3: A board member at the school where I am a trustee remarked last evening that we are all listening to podcasts rather than reading books these days.

Some would see all three items as signs of the apocalypse, but we see them as increasingly frequent harbingers of a trend schools need to consider: Podcasts are fast becoming the way people in the demographic likely to buy an independent education consume news and information. Blogs seem increasingly quaint.

Business and leadership, Governance, Headship, Strategy  |  permalink

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