Category : Business and leadership
Bringing School Closer to Work Lowers Friction in Parenthood
Friction points are the places in life where people encounter a bottleneck or resistance en route to a goal. Waiting for a call-back after leaving a message with an automated phone attendant is a friction point. So is having to … READ MORE
Limits to Nichification?
This news about the closing of Green Mountain College in the American state of Vermont shows that even a well-honed market niche is not always the path to financial viability. Green Mountain built distinctiveness around environmental sustainability to the point … READ MORE
Gen Alpha is Here! Are You Ready?
Even as the Millennial generation makes its way into independent school admission offices with their toddlers in tow, marketers tell us that Generation Alpha (their kids) are already a formidable part of buying and selling everything. This article in Ad … READ MORE
Lessons in Survival from Small Colleges
A Chronicle of Higher Education piece by Lawrence Biemiller describes the paths several small, liberal arts colleges are taking to find financial sustainability. The plight of such schools is well-known, but my take-away from the article is that five practices … READ MORE
It’s Getting Harder to Break Through the Noise
This coming Sunday is one of the biggest days in the advertising industry. Over the 50+ years that the American football Super Bowl championship has been played, the advertising during the game has achieved legendary status. Companies like Coca Cola, … READ MORE
The Humble, but Longserving, Master Combination Lock
Forced by my usual gym being closed due to a bursted pipe, I visited one nearby that had agreed to let our members in for the day. While my gym loans keyed locks, the new one did not so I … READ MORE