Category : Business and leadership

Transcending the Founder: A Necessary, If Fraught, Step for Schools

Every founder’s dream is to create a school that transcends them, that endures long after they are gone. My son attended The Wilson School in St. Louis for elementary school, and its creation story was as Miss Wilson’s School, begun … READ MORE

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Why It Is Hard for a School to Become a Hot Brand (and what might be a better goal)

Ad Age is out with an updated list of “America’s Hottest Brands,” and the 2019 set (the last list appeared in 2011) is instructive in multiple ways. Not the least of the ways is how new the brands are—only two … READ MORE

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Social Purpose, Woke-Washing, and Your School

The recent Cannes Lions International Festival of Creativity for the the advertising, media and communications fields was notable in a number of ways, but perhaps the most salient was the earnestness and seriousness of the Grand Prix awards. Missing, according … READ MORE

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Propellants and Solvents and You

Only the very largest schools can be many things for many people. Smaller schools face constant strategic choices about what they are not going to do. The smart objective for a smaller school isn’t just to find a way to … READ MORE

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Markets in Everything: Bluetooth-Enabled Diapers

Sentient spaces is a trend we are watching closely for its security applications and possible utility in improving teaching and learning. As an illustration of how quickly (and deeply) technology is moving into almost everything is this story about sentient … READ MORE

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A Clever Pushback at the AI Trend

Evidence that every trend has a counter-trend (in the same way that waves have riptides) comes from a clever new ad for ING, a Netherlands-based global bank. With the trend lines pointing toward sentient spaces and more integration of technology … READ MORE

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