Category : Governance

Limits to Nichification?

This news about the closing of Green Mountain College in the American state of Vermont shows that even a well-honed market niche is not always the path to financial viability. Green Mountain built distinctiveness around environmental sustainability to the point … READ MORE

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Gen Alpha is Here! Are You Ready?

Even as the Millennial generation makes its way into independent school admission offices with their toddlers in tow, marketers tell us that Generation Alpha (their kids) are already a formidable part of buying and selling everything. This article in Ad … READ MORE

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The Humble, but Longserving, Master Combination Lock

Forced by my usual gym being closed due to a bursted pipe, I visited one nearby that had agreed to let our members in for the day. While my gym loans keyed locks, the new one did not so I … READ MORE

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Do We Gain By Delaying the Inevitable?

An item in today’s St. Louis Post-Dispatch about the ongoing Sears bankruptcy saga caught my attention. The headline reads, “Sears Staves Off Liquidation; Stores to Remain Open.” The clearers subtext to the article was relief that an icon of American … READ MORE

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About Boys and Education

We have featured the under-performance of boys in school as one of our periodic “hot topics” for school heads and their board chairs, and in this article (possibly behind the paywall) in the weekend Financial Times the subject gets feature treatment … READ MORE

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Number Three of Five Marketing Ideas for Private Schools

This is the third in a series of five brief articles each with a piece of marketing counsel for clients in the private, independent education sector. Idea #3: The best marketing helps parents understand how the school helps them become … READ MORE

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