Category : Headship

Don’t Make It Easy To Leave

Many schools make it too easy for parents (and their students) to leave. Earlier, we wrote in this space about the fragility of trust in the private, independent school environment, and we keep hearing instances where students leave due to … READ MORE

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Nailing the Video Interview

After sitting in on dozens of video interviews with head of school candidates, I am amazed that only one or two have been stellar and most have been somewhere between awful and horrendous. The common problem derives from the fact … READ MORE

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Why It Is Hard for a School to Become a Hot Brand (and what might be a better goal)

Ad Age is out with an updated list of “America’s Hottest Brands,” and the 2019 set (the last list appeared in 2011) is instructive in multiple ways. Not the least of the ways is how new the brands are—only two … READ MORE

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Social Purpose, Woke-Washing, and Your School

The recent Cannes Lions International Festival of Creativity for the the advertising, media and communications fields was notable in a number of ways, but perhaps the most salient was the earnestness and seriousness of the Grand Prix awards. Missing, according … READ MORE

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Propellants and Solvents and You

Only the very largest schools can be many things for many people. Smaller schools face constant strategic choices about what they are not going to do. The smart objective for a smaller school isn’t just to find a way to … READ MORE

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The Sweet Spot

The decision-making sweet spot for private schools is at the intersection of (1) what parents and students want, (2) what parents are willing and able to pay for, and (3) what the school can actually provide. This is the demand-willingness-capability … READ MORE

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