Category : Strategy

Bringing School Closer to Work Lowers Friction in Parenthood

Friction points are the places in life where people encounter a bottleneck or resistance en route to a goal. Waiting for a call-back after leaving a message with an automated phone attendant is a friction point. So is having to … READ MORE

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Limits to Nichification?

This news about the closing of Green Mountain College in the American state of Vermont shows that even a well-honed market niche is not always the path to financial viability. Green Mountain built distinctiveness around environmental sustainability to the point … READ MORE

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Gen Alpha is Here! Are You Ready?

Even as the Millennial generation makes its way into independent school admission offices with their toddlers in tow, marketers tell us that Generation Alpha (their kids) are already a formidable part of buying and selling everything. This article in Ad … READ MORE

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It’s Getting Harder to Break Through the Noise

This coming Sunday is one of the biggest days in the advertising industry. Over the 50+ years that the American football Super Bowl championship has been played, the advertising during the game has achieved legendary status. Companies like Coca Cola, … READ MORE

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The Humble, but Longserving, Master Combination Lock

Forced by my usual gym being closed due to a bursted pipe, I visited one nearby that had agreed to let our members in for the day. While my gym loans keyed locks, the new one did not so I … READ MORE

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Do We Gain By Delaying the Inevitable?

An item in today’s St. Louis Post-Dispatch about the ongoing Sears bankruptcy saga caught my attention. The headline reads, “Sears Staves Off Liquidation; Stores to Remain Open.” The clearers subtext to the article was relief that an icon of American … READ MORE

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