Category : Strategy

Why It Is Hard for a School to Become a Hot Brand (and what might be a better goal)

Ad Age is out with an updated list of “America’s Hottest Brands,” and the 2019 set (the last list appeared in 2011) is instructive in multiple ways. Not the least of the ways is how new the brands are—only two … READ MORE

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Propellants and Solvents and You

Only the very largest schools can be many things for many people. Smaller schools face constant strategic choices about what they are not going to do. The smart objective for a smaller school isn’t just to find a way to … READ MORE

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The Sweet Spot

The decision-making sweet spot for private schools is at the intersection of (1) what parents and students want, (2) what parents are willing and able to pay for, and (3) what the school can actually provide. This is the demand-willingness-capability … READ MORE

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Markets in Everything: Bluetooth-Enabled Diapers

Sentient spaces is a trend we are watching closely for its security applications and possible utility in improving teaching and learning. As an illustration of how quickly (and deeply) technology is moving into almost everything is this story about sentient … READ MORE

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A Clever Pushback at the AI Trend

Evidence that every trend has a counter-trend (in the same way that waves have riptides) comes from a clever new ad for ING, a Netherlands-based global bank. With the trend lines pointing toward sentient spaces and more integration of technology … READ MORE

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University Matriculations are Changing

This image of a university placement bulletin board at Tashkent International School (TIS is a relatively small school)   vividly illustrates a trend we have been following for the past few years—more students matriculating at an ever-expanding array of universities, many … READ MORE

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