All organizations have a mental playbook for how things work in their industry. Every school head has a playbook for the opening of school and every consulting firm has a playbook for how to engage with clients. Exactly no school head has a playbook for opening school in the midst of a global pandemic. No consulting firm has a playbook for client engagement when travel and group meetings are a bad idea.
We are all stumbling forward toward figuring out how to do in a new way what used to be routine. Spanish poet Antonio Machado’s line from Campos de Castilla comes to mind: “Wanderer, there is no road, the road is made by walking.” We are truly in a place where there is no road, yet the only way is forward.