The decision-making sweet spot for private schools is at the intersection of (1) what parents and students want, (2) what parents are willing and able to pay for, and (3) what the school can actually provide. This is the demand-willingness-capability trifecta. Too much of what we see schools spending resources on match their capabilities (“what can we do?”), but not demand and willingness. Of the three, willingness to pay is the most important and usually the least considered before embarking on a new initiative.
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